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Competences
Experience
General Manager
Pickalbatros White Beach Taghazout Agadir Morocco
2025-10 - ui.present
• Lead operations of a 5-star adults-only resort (262 keys, 320 employees) • Drive revenue strategy and profitability, optimizing GOP performance • Oversee full P&L, cost control, and operational efficiency • Improved guest satisfaction scores and ranking performance
General Manager
Atlas Hospitality / Hotel Les Dunes d'Or Agadir Morocco
2025-02 - ui.present
• Managed full hotel operations (435 keys, 290 employees) • Led renovation and repositioning strategy • Improved guest satisfaction and operational performance KPIs • Implemented a performance-driven and accountable culture
GENERAL MANAGER
TUI BLUE MEDINA GARDENS
2018-04 - ui.present
• Luxury Adults Only with 182 Keys : Increased revenue by +20% through strategic initiatives • Led €10M renovation and ensured full brand compliance • Turned financial losses into sustained profitability (GOP improvement) • Achieved top-tier guest satisfaction rankings within TUI portfolio • Supported expansion with 2 additional hotels under management
GENERAL MANAGER
ANEZI TOWER AGADIR MOROCCO
2016-02 - ui.present
• 255 keys and 80 apartments: Spearheaded the implementation of new product standards, resulting in improved service quality • Increased occupancy from 23% to 65% in 2 years • Restored profitability through commercial and operational restructuring • Strengthened distribution strategy and B2B partnerships
DESTINATION MANAGER
DESTINATION TOURISTIC SERVICES
2013-11 - ui.present
• Travel agency affiliated with the German Rewe Group – Der Touristik • Managed operations for major TTOOs (Der Touristik, Luxair, Dertour, Jet2, Kuoni...). • Negotiated contracts and represented the company internationally.
DIRECTOR OF SALES & MARKETING
ODYSSEE RESORT ZARZIS THALASSO & SPA ORIENTAL
2010-04 - ui.present
• Led sales, marketing, MICE, T.O. and digital distribution strategies of this Luxury Hotel with Integrated Thalasso & Spa Center and Congress Center • Improved ADR, market positioning, and revenue streams • Managed the hotel operation during summer 2012 and improved quality and guest satisfaction.
CORPORATE DIRECTOR OF SALES AND MARKETING
SANGHO HOTELS
2001-09 - ui.present
• Directed commercial & Marketing strategy across 5 hotels in Tunisia and Morocco. • Represented the group at trade shows and negotiated tour operator contracts. • Managed international partnerships and distribution channels • Temporarily acted as hotel manager when required.
INTERNAL AUDITOR
SANGHO HOTELS
2000-06 - ui.present
• Settling audit and control of all internal procedures. • Settling procedures for every hotel of the group: buying, food and beverage costs and revenues, management of rooms' costs and revenues, staff costs and internal processing of information. • Establishing a central buying center for the group. Controlling accountancy.
SALES MANAGER
SANGHO HOTELS
1999-08 - ui.present
• Assisting the Corporate Sales and Marketing Director. • In charge of the local market. Prospecting new clients on the local market.
Langues
Français
fluent
Arabe
native
Anglais
fluent
Italien
fluent
Allemand
beginner
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