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18 anos de experiência

Competências

Brand Strategy Marketing Planning Campaign Management Content Development Digital Marketing (SEO, SEM, Social Media Advertising, Email) Market Research Budget Management Cross‑functional Collaboration Performance Reporting Business Development Sales Management Sponsorship Management Problem Solving Critical Thinking Team Leadership

Experiência

Marketing Manager

PROART Saudi

2023-08 -

Developed and maintained brand identity across all channels, ensuring consistent messaging and visual standards. Created annual and quarterly marketing plans aligned with business objectives, product launches and sales targets. Led end‑to‑end digital, social, offline and event campaigns, overseeing concept, execution and performance analysis. Managed SEO, SEM, social media advertising, email marketing and analytics to boost traffic, engagement and conversions. Planned and controlled the marketing budget, tracked KPIs and delivered monthly performance reports with actionable insights.

Business Development Manager

PRO Marine Factory

2020-05 - 2023-06

Identified and evaluated new export markets for small boats across the GCC and Europe, conducting detailed market research on demand trends and competitor offerings. Designed market entry strategies and annual export growth plans, building relationships with international distributors, dealers, marinas and government buyers. Negotiated contracts, pricing structures and long‑term supply agreements, consistently achieving export sales targets. Represented the company at international boat shows and trade fairs to generate leads and expand the global footprint.

Sales and Marketing Manager

Palm Hills Development

2014-01 - 2020-03

Developed and executed sales strategies for residential, commercial and mixed‑use projects, leading and training a sales team to meet monthly and annual targets. Managed the full sales cycle from lead generation to deal closing, building strong relationships with brokers, corporate clients and key partners. Monitored sales performance, pipeline status and conversion rates, preparing weekly and monthly reports for senior management. Ensured compliance with pricing policies, payment plans and company sales procedures.

Sponsorship Account Manager

Coca‑Cola Egypt

2006-01 - 2013-12

Led planning and execution of sponsorship activations across events, retail, digital and experiential channels, creating concepts that drove consumer engagement and reinforced brand positioning. Coordinated with creative, digital and media teams to amplify sponsorships across all touchpoints. Managed on‑ground execution at festivals, sports matches and partner venues, ensuring flawless delivery. Monitored activation performance and provided post‑event analysis to optimize future sponsorship strategies.

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