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Competências
Experiência
Performance Marketer
LeadVIPS | USA | Marketing Agency
2023-09 -
Independently managed paid acquisition for 500+ client accounts, handling campaign setup, budget allocation, optimization, tracking, testing, compliance and reporting across Google, Meta and TikTok. Reduced CPA by 55% by diagnosing audience and funnel inefficiencies and reallocating spend, while doubling conversion rates and lead quality across US, Canada, UK and Australia. Led structured creative and CRO testing with creative teams, implemented GA4, GTM, conversion tracking and Meta Pixel/CAPI, improving attribution coverage by 30%. Produced weekly/monthly performance dashboards in Looker Studio and Excel, delivering insights that cut CPA/CPL by 22% and boosted ROAS by 28%.
Performance Marketer
Uplift Relief | CAN | Marketing Agency
2026-05 -
Managed Google Search, Meta and YouTube campaigns for the final‑expense vertical, overseeing strategy, optimization, tracking and performance reporting. Developed and tested ad concepts, video creatives, landing pages and funnel strategies to improve acquisition efficiency and lead quality. Analyzed campaign economics and funnel performance, optimizing targeting, creative, tracking and budget allocation while delivering insights and scaling recommendations to senior management.
Formação
B.S. in Computer Engineering — FAST-NUCES
Idiomas
English
fluent
Última atualização: há 3 dias