YouTube Strategist – Remote Full-Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify high‑value content opportunities.
• Guide writers, videographers, and editors to create strategic videos; optimize titles, descriptions, tags, and thumbnails for maximum CTR.
• Monitor key metrics (retention, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization options, brand sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic actions.
• Excellent storytelling sense, visual branding, and communication skills.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio