Trade Marketing Lead: General Trade

About the role

Coca-Cola Beverages Africa (CCBA) is looking for a Trade Marketing Lead: General Trade to join its RGM & Trade Marketing team in Matola. The role develops and executes trade marketing strategies that drive sales growth, increase brand visibility and strengthen execution across the General Trade channel. It leads channel and category initiatives, delivers merchandising and promotional programmes, engages customers and partners with sales teams to grow market share and profitability.

Key responsibilities

• Drive region-wide volume growth and market share through trade marketing activations in targeted regions and key accounts
• Ensure strong product placement, brand visibility and impactful trade promotions across multiple retail channels
• Boost customer participation through market activation events, product launches and promotional campaigns
• Deliver projects on time according to Service Level Agreements (SLAs), manage key accounts and optimise the trade marketing budget for maximum return on investment

Required profile

• Bachelor's degree in Sales, Marketing or a related field
• 3+ years of trade marketing or frontline experience with a proven track record of results
• 4 years of solid sales and marketing experience, ideally including channel strategy, revenue growth management and/or new product development
• Proven success implementing merchandising, promotional and activation campaigns in an FMCG environment

Required skills

• Agile thinking and timely decision-making under pressure
• Commercial pragmatism, balancing long-term goals with short-term execution
• Ability to assess and mitigate business risks
• Managing multiple projects while keeping them aligned with business objectives