Country Lead, Project Manager - Sales

About the role

Coca-Cola Beverages Africa (CCBA) is looking for a Country Lead, Project Manager - Sales. CCBA is the eighth largest Coca-Cola authorised bottler in the world by revenue and the largest on the continent, operating in 14 African countries. The role identifies, develops and executes strategic commercial initiatives that drive revenue growth, improve market penetration, enhance operational efficiency, strengthen customer relationships and deliver sustainable business results.

Key responsibilities

• Drive incremental sales and revenue through strategic projects and commercial initiatives, and identify new commercial opportunities, channels and customer segments.
• Lead initiatives that improve market penetration, geographic coverage and customer reach.
• Manage end-to-end execution of commercial projects within agreed scope, timelines and budget, tracking milestones.
• Develop strategic partnerships with key customers and stakeholders, and support the negotiation and implementation of commercial agreements.
• Improve sales productivity, trade effectiveness, customer profitability and market share, and monitor project benefits and commercial ROI.
• Conduct market analysis and business cases to support investment decisions, and provide insights on sales performance, customer trends and competition.

Required profile

• Bachelor's degree in Marketing, Sales, Business Management, Commerce or a related field.
• 5-7 years of sales experience in an FMCG environment, including at least 3 years in a management role.
• Proven experience leading and managing a sales team, and managing cross-functional business initiatives.
• Valid driver's license.

Required skills

• Knowledge of Revenue Growth Management (RGM), Route-to-Market (RTM), Sales Management, Category Management and Channel Development.
• Experience in third-party distribution management.
• Strong analytical skills, negotiation and relationship management, and leadership and coaching abilities.
• Ability to work cross-functionally with Logistics, Finance and Marketing teams.