YouTube Strategist – Remote Full-Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. In this remote role you will shape the end‑to‑end video content pipeline, from audience research and SEO planning to performance analysis and monetisation.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals.
• Conduct audience and competitor research to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with compelling hooks, titles and thumbnails.
• Optimize metadata (titles, descriptions, tags, thumbnails) to improve click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows.
• Collaborate with social media, paid ads and product marketing teams to integrate video content across channels.
• Identify and pursue monetisation options such as sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to turn YouTube Analytics data into strategic actions.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio